When starting a TV channel, you face a decision whether to build your own playout infrastructure or outsource playout to an established playout centre.
The decision is usually based on cost, quality and availability requirements and distribution potential within the operational territories.
Due to uniqueness of SMS regional position it is also important to keep in mind localization issues (audio and subtitles) and ad insertion capabilities of playout platform of choice.
SMS addresses these challenges by providing a highly available and robust playout infrastructure as a managed service.
The service is accompanied by distribution of TV channel: over fibre to pay TV operators, over terrestrial network, over satellite uplink to a customer preferred satellite operator.